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Meta & Google Ads

One clear offer, a landing page built for it, and tracking that actually fires  so you can finally say what an enquiry costs.

Most accounts we take over cannot answer that question. The pixel fires on the wrong event, the traffic lands on a homepage that was never built to convert, and the budget is spread across six angles nobody tested properly. So the reporting shows clicks and reach, and nobody can tell whether the money came back.

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First leads

Week 1

usually within days of launch

Management from

$250

per month

Ad budget

Paid by you

directly to Meta or Google

You own

The ad account

and everything in it

This is for you if

01

You are spending every month but cannot say what one enquiry costs.

02

Leads come in, but they are the wrong kind and nobody follows up.

03

Boosting posts used to work and quietly stopped.

If none of these sound familiar, you probably do not need a rebuild. Run the free audit and we will tell you honestly.

Spend, leads and cost per lead in one place — the only three numbers that decide anything.

What happens, week by week

Standard delivery. Bigger engagements stretch the same four stages rather than adding new ones.

Days 1–3

Tracking

Meta Pixel and Conversions API installed and verified, Google conversions and GA4 configured. Nothing launches until a test lead shows up correctly.

From you: admin access to your ad accounts

Days 4–7

Offer and creative

One offer, written properly, with three creative angles and a landing page built for the campaign rather than repurposed from the homepage.

From you: product photos, any brand assets

Week 2

Test

A small budget across the angles. We are buying information at this stage, not results — and we tell you that upfront.

From you: your daily budget decision

Week 3 onward

Scale

Kill what loses, put budget behind what holds its cost per lead. Weekly optimisation and a report you can read in two minutes.

From you: reply on lead quality

What you have at the end

Not a vague promise. These are the things that exist and are in your name once we are done.

Live

Running campaigns

Built around one offer at a time, in your own ad account.

Live

A landing page

Built for the campaign, with the form going to your inbox and WhatsApp.

Access

Ad creative

Three angles minimum — static, carousel and short video where it suits.

Access

Your ad account

Yours from day one. We work inside it; we never hold it.

Files

Your ad account

Yours from day one. We work inside it; we never hold it.

Files

Pixel, CAPI and GA4

Installed, verified and matched, so the numbers agree with each other.

Check

Creative source files

Editable versions of every ad, yours to reuse.

Check

A weekly report

Spend, leads, cost per lead, and what changed.

What we will not do

Launch without tracking

An account that cannot measure a lead cannot be optimised. We will not spend your money blind.

Hold your ad account

It stays in your name. If you leave, the history and the audiences go with you.

Keep spending to keep billing

If the cost per lead does not work for your margins, we say stop.

Questions worth asking

Is the ad budget included in your fee?

No. Management is our fee; the ad spend goes directly to Meta or Google from your own card, and you set the daily amount.

What is a realistic starting budget?

For a local service business, around $300 a month in spend is enough to learn something. Below that the platform never gathers enough data to optimise.

Can you work with my existing account?

Yes, and we prefer it. The history in your account is an asset — we need admin access, not ownership.

How soon do leads arrive?

Usually within the first week. The first fortnight is learning; a meaningful cost per lead appears around week three.

Find out where your ad budget is leaking

Every business has that one campaign burning spend with nothing to show for it, the clicks that never convert, the audience that’s never quite right — until it just becomes “that’s normal for ads.” We want to hear about that problem. Tell us what it is.
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